The book explores the authors vision of the kind of expanding, competitorfree markets that innovative companies can navigate. Chan kim harvard business school press, 2005, conceived of a new way for companies to drive profitable growth. In an audiobook that challenges everything you thought you knew, w. Blue ocean strategy is a new concept but the idea has long existed. Value imitation does not make sense based on conventional strategic logic blue ocean strategy conflicts with the brand image natural monopoly. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. See for yourself the impact that the concept has had around the world and check back here for further videos that we will be adding in the future. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. To create a blue ocean strategy company there has to be. Every blue ocean move will ultimately turn into a red ocean. Essay on blue ocean strategy a marketing book 1053 words. Blue ocean strategy is the title of a book published in 2005 and written by w.
Blue ocean strategy enables you to create uncontested market space and achieve profitable growth through what is called value innovation. Zunaira munir, published by usd school of business on july 21, 2010. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to. The result is the leadership canvas, the leadership profile and the blue ocean leadership grid all of which are grounded in acts and activities, easy to understand and communicate and that engage more people in an. The four pillars of blue ocean leadership insead knowledge. Article status pakistan journal of scientific and industrial research. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Yesterday i finished reading blue ocean strategy how to create uncontested market space and make competition irrelevant by w. Jul 15, 2014 blue ocean strategy, by renee mauborgne and w. This international bestselling book sold more than a million copies in its first year of publication, and has. Blue ocean strategy coexists alongside red ocean strategy competitive strategy. Zunaira munir mba phd managing director blue ocean strategy strategize blue making the competition irrelevant an engaging and informative introduction to blue ocean strategy, its logic, application and effectivenessfor ceos, toplevel managers and dr. Organization is a relatively young science in comparison with the other scientific disciplines.
The process sounds very much like how bos is used every day in the business world because not surprisingly, people in practically any industry ask similar questions. You may or may not agree with the central philosophy, but you will be inspired. Blue ocean market intelligence innovation awards 2016. Impact of blue ocean strategy on organizational performance. Internationally acclaimed blue ocean strategy, innovation management and leadership expert dr. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. Based on a study of 150 strategic moves spanning more than 100 years. Blue ocean strategy and why you should be using it.
Extreme openness is another blue ocean technique that buffer uses on their open blog. Blue ocean strategy is a bad book, but it is not your usual bad book. The only ocean the company seems to be swimming on currently is the ocean of profit. Zunaira munir is a senior member of the global blue ocean. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. The blue ocean global network provides innovation strategy consulting, training and coaching services through a network of qualified experts around the world. Jan 27, 2014 sustainability and renewal of blue ocean strategy sustainability can be traced to the following imitation barriers. The ocean may also take on green, red, or other hues as light bounces off of floating sediments and particles in the water. Zunaira munir, works closely with professors kim and. Zunaira munir is the founder and managing director of strategize blue, a blue ocean strategy consulting and training firm based in san diego, california. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive.
Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean strategy fills that central void in the field of strategy by developing a set of analytical tools and frameworks that redress this imbalance and make the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red waters of known market space. They are the authors of blue ocean strategy, which has sold over 3. The book has sold more than a million copies in its first year of publication and is being published in 41 languages. Optionally, you can download a convenient pdf with all six parts of this series, just click the button below. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Creating blue ocean drivers for blue ocean what is blue ocean untapped market space demand creation opportunity for high profitability, higher growth competition is irrelevant accelerated technological advances. Blue ocean strategy is continuously being applied all over the world and is regularly featured in news articles. Sep 23, 2014 to put blue ocean leadership in action, we adapt the analytic tools and frameworks of blue ocean strategy to the leadership context. Blue ocean strategy 1 creating blue oceans 2 analytical tools and frameworks part two. Create marketing content that resonates with prezi video. The training sessions 12 hours a day are led by blue ocean strategy expert dr.
Blue ocean strategy versus red ocean strategy youtube. Blue ocean strategy for your learning business exploring the 6. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy consulting universal consensus. Blue ocean case study on blue ocean strategy johnson. What is blue ocean strategy about blue ocean strategy. The renewed importance of this strategy is due to intense competition in the contemporary business environment with firms fiercely competing in highly saturated markets when value innovation can create new markets or opportunity to build new markets. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. Find your space in the blue oceanand build your blue ocean strategy. Its focus was on ways to create and release products that are so different from the competitions that the ocean is blue, not bloody red. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. The blue ocean video library provides an overview of blue ocean strategy, its applications and its global influence. Companies have long engaged in headtohead competition in search of sustained, profitable growth. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.
The book succeeds in showing how businesses, can outdo their competitors. This blog article is a overview of some of the key points of the book by w. This was a blue ocean opportunity staring them in the face. It was a quick, useful read, and what i enjoyed most were the company examples the book analyzed. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. I wish i had bought starbucks stocks a year ago or even few months ago. The name blue ocean comes from the book blue ocean strategy where instead of looking at strategic problems within a contested space, you look at problems in the larger uncontested space. To put this more simply, consider this quote from ice hockey legend wayne gretzky. Composition of catfishes of nai gaj mountain torrent, khirthar range, sindh.
Presented by group 12b chiranjib saha daniel kunzler meghna verma sharvin bhatt vikas singh 2. How to create uncontested market space and make the competition irrelevant by w. Zunaira munir inspires audiences to make competition. Blue ocean strategy wikipedia, the free encyclopedia. Blue ocean strategy can be applied across sectors or businesses. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy is a proven system for making competition.
It is based on the view that market boundaries and industry structure are not a given and can be. A blue ocean strategy perforce represents a departure from the status quo, fair process is required to facilitate both strategy making and execution by mobilizing people for the voluntary cooperation needed to execute blue ocean strategy. Guest columnist blue ocean strategys fatal flaw by wayne e. Jun 22, 2016 heres a look at the basic premise of blue ocean strategy, and how you can apply it to your small business strategy. Senior global blue ocean strategy network member dr. Blue ocean strategy blue ocean strategy swimming in. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Stream and download audiobooks to your computer, tablet or mobile phone. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. Zunaira munir discusses the nintendo wii blue ocean strategy case study highlighting. View notes blue ocean strategy from gba 490 at university of alabama.
Like a filter, this leaves behind colors in the blue part of the light spectrum for us to see. Pdf impact of blue ocean strategy on organizational. The profit is much easier than the rivalry with the competition on existing markets. Chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you stepbystep through. That is the ultimate ocean a for profit company wants to stay afloat in even if it takes transition from blue to red or somewhere in the middle. Zunaira munir helps companies understand, formulate and execute blue ocean stratregy. It is very important that each component of the sequence be in the same order as listed in order to successfully create a blue ocean for any company.
Strategize blue specializes in blue ocean strategy consulting and blue ocean strategy executive training. Blue ocean strategy for small businesses fundbox blog. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your. Blue ocean strategy workshop at disted hospitality campus. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. Mar 03, 2019 the expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. Zunaira munir is a senior expert of the global blue ocean strategy network and has been working directly under professors chan kim and renee mauborgne founders of blue ocean strategy since 2006 on various blue ocean strategy projects and initiatives worldwide.
Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to buyers. Chan kim and renee mauborgne provide tools and frameworks for creating blue oceanstheir term for all the industries not in existence today. The buffer blog has exposed a blue ocean strategy by harnessing acumen for research and compiling data. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we hope this article will convince you. Strategize blue profile2010 blue ocean strategy slideshare. Blue ocean strategy strategic management innovation.
View the entire blue ocean leadership series here w. Arabic, english zunaira munir is a seasoned blue ocean. Blue ocean strategy case study video gaming industry. Zunaira munir zee, phd vice president, global business.
But we believe that a blue ocean move will give the company a head start it requires to understand and conquer the existing competition. Pollard in their international bestseller, blue ocean strategy, w. View zunaira munir zee, phds profile on linkedin, the worlds largest professional community. Ivanko, 20 accounts of the growth of organizational theory usually start with taylor and weber.
Blue ocean strategy in high school curriculum duration. The namesake blue ocean means untouched waters, or no competition whereas red ocean is a market in which competition is at each others throats, spilling blood therefore red ocean. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy swimming in clear, open waters blue ocean strategy. Howto create uncontested market space and make the competitionirrelevant this is a great books that i think are not only fun toread but also very educational. Blue ocean strategy is the most successful book on business masterplanning. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. May 27, 2014 the buffer blog has exposed a blue ocean strategy by harnessing acumen for research and compiling data. Blue ocean strategy including examples and pdf download.
Blue ocean strategy workshop at disted hospitality campus this short article examines the many ways blue ocean strategy bos can be used to create a better educational system. The ocean is blue because water absorbs colors in the red part of the light spectrum. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Find the most recent and compelling stories here of people and companies creating their own blue oceans in strategy and leadership. Zunaira munir compares blue ocean strategy versus red ocean strategy. She is an affiliate member of the global blue ocean strategy.
Very few businesses reach the transparency level that buffer openly embraces. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. We are an affiliate member of the global blue ocean strategy network created by professors w. Zunaira munir discusses the importance of blue ocean strategy. Breaking the valuecost tradeoff enables you to stand out from the rest and make the competition irrelevant. How to create uncontested market space and make the competition irrelevant audiobook by w. How tocreate uncontested market space and make the competitionirrelevant. Formulating blue ocean strategy 3 reconstruct market boundaries 4 focus on the big picture, not the numbers 5 reach beyond existing demand 6 get the strategic sequence right part three. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005.
Strategy compelling blue ocean strategy canvas it captures the current state of play in the known market space allow you to understand. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Blue ocean strategy can be found on amazon blue ocean strategy. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea. She works directly under professors chan kim and renee. Competition will ultimately catch up but it typically takes about.
Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. This short article examines the many ways blue ocean strategy bos can be used to create a better educational system. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Blue ocean strategy is a business strategy book that promotes creating new market space or blue ocean rather than competing in an existing industry. Download a pdf of this article and check back next tuesday for how to see your leadership reality. She is an affiliate member of the global blue ocean strategy network and has. The strategy canvas provides a highly visual tool to help look at future options. In this article you will learn how to make your competition irrelevant and have sales and profit. Chan kim and renee maugborgne, was published in 2005 based on studies of 150 strategic business moves that took. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Strategize blue is a californiabased blue ocean strategy consulting and training firm founded and managed by dr. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Executing blue ocean strategy 7 overcome key organizational. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. Strategize blue is the worlds leading blue ocean strategy consulting firm. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Chan kim and renee mauborgne advocate a different approach to strategy.
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